Wednesday, 18 September 2024

Short Video

 SHORT VIDEO πŸŽ¬πŸ’Ώ


πŸŒŠπŸŽ¬πŸ’Ώ️πŸŽ¬πŸ’Ώ️πŸŽ¬πŸ’Ώ️🌊






News analysis (Fake and Real)

 News analysis πŸ“°πŸ—ž️πŸ“‘


What is Fake News

Fake news refers to information that is false or misleading often created and spread to deceive readers. It might mimic the appearance of legitimate news but is designed to misinform or manipulate the audience.


What is Real News

Real news is information that is accurate, well-researched and verified by credible sources. It aims to inform the public with factual and unbiased reporting.


News Analysis (Fake vs. Real)

I. Source Credibility

   Fake News : Often comes from unreliable or anonymous sources.

   Real News : Typically originates from reputable organizations with established journalistic standards.


2. Fact-Checking

   Fake News : Rarely fact-checked, leading to false or misleading information.

   Real News : Undergoes rigorous fact-checking processes before publication.


3. Bias and Objectivity

   Fake News : May be highly biased or sensationalist to provoke emotional responses.

   Real News : Strives for balanced reporting and presents multiple perspectives.


4. Verification

   Fake News : Facts are often distorted or fabricated without evidence.

   Real News : Information is corroborated with evidence and multiple sources.


5. Purpose

   Fake News : Created to mislead, create confusion, or influence opinions.

   Real News : Aims to inform the public and provide accurate information.

Examples of Fake News

1. A headline claiming that a celebrity has died without any credible source to confirm it.

2. An article suggesting that a particular food can cure a serious disease with no scientific backing.

3. A story falsely attributing extreme political statements to a public figure.

4. A fabricated report about a fake government policy or law.

5. Misleading images or videos taken out of context to support false claims.


Examples of Real News

1. A report from a major news outlet about an ongoing natural disaster with verified facts and official sources.

2. An article detailing a new scientific study published in a peer-reviewed journal.

3. A news piece covering a political event with balanced reporting from multiple viewpoints.

4. A story about a local community event with quotes and interviews from participants.

5. An investigative report uncovering corruption with thorough research and evidence.

Production Values

 Production Value πŸ”Š☎️πŸ“±πŸ–₯️πŸ“ŸπŸŽ¬πŸ’Ώ️


What is production value ?

Production value refers to the overall quality and craftsmanship of a media project, such as a film, television show, or video game. It encompasses the resources, techniques, and attention to detail that contribute to the final product's aesthetic and functional qualities. High production value often translates to a more polished and engaging experience for the audience.


Elements of Production Value


1. Visual Design

   Visual design includes everything related to the visual elements of a production, such as cinematography, set design, costumes, and props. High production value in visual design involves meticulous planning and execution to create a visually appealing and immersive environment. For example, in a period drama, accurate and elaborate set designs and costumes can transport viewers to a different era, enhancing the authenticity and engagement of the story.


2. Audio Design

   Audio design covers all aspects of sound in a production, including dialogue, sound effects, and music. Quality audio design ensures that sound contributes effectively to the narrative and emotional tone. For instance in a thriller the use of suspenseful music and strategic sound effects can heighten tension and enhance the viewer’s experience.


3.Lighting

   Lighting plays a crucial role in setting the mood and enhancing the visual aesthetics of a production. Effective lighting can create dramatic effects, highlight specific elements  and guide the audience’s focus. In a horror film, for example, low-key lighting and shadows can create an atmosphere of mystery and fear.


4.Editing

   Editing involves the assembly and organization of video or film footage. High production value in editing ensures smooth transitions, coherent storytelling and effective pacing. Well-edited scenes can improve the overall flow and impact of a story, making it more engaging for the audience.


5.Special Effects

   Special effects (both practical and digital) contribute to the visual spectacle of a production. This can include anything from explosions and weather effects to fantastical creatures and environments. High-quality special effects can enhance the believability and excitement of a production, as seen in blockbuster action movies where impressive visuals are a key draw.


6.Acting and Direction

   The performances of actors and the vision of the director are fundamental to the overall production value. Skilled actors bring depth and authenticity to their roles, while a visionary director ensures that the story is told effectively and engagingly. For instance, a powerful performance combined with thoughtful direction can elevate a drama, making it more compelling and memorable.


Examples of Production Value


1. Film Example - “Avatar” (2009)

   James Cameron’s "Avatar" is renowned for its high production value. The film’s visual design, including groundbreaking CGI and motion capture technology, created an immersive alien world. The audio design, including a unique score by James Horner and effective use of sound effects, complemented the visual spectacle. The film’s meticulous attention to detail in lighting, special effects and editing contributed to its status as a visually stunning and commercially successful blockbuster.


2. Television Example - “Game of Thrones” (2011-2019)

   "Game of Thrones" exemplifies high production value in television. Its elaborate set designs, detailed costumes and high-quality special effects created a rich fantasy world. The show’s audio design, including its iconic theme music and sound effects, enhanced the viewing experience. The skillful editing and direction ensured that complex storylines and numerous characters were presented coherently, contributing to the show’s acclaim and popularity.


3. Video Game Example - “The Last of Us” (2013)

   The video game "The Last of Us" is noted for its exceptional production value. The game features realistic character models and environments, detailed audio design  and a compelling narrative. The direction of both gameplay and storytelling, combined with high-quality voice acting and music, creates an emotionally engaging experience for players.


Conclusion

Production value is a multifaceted concept that plays a crucial role in the success and impact of a media project. By focusing on visual design, audio design, lighting, editing, special effects and the contributions of actors and directors, creators can elevate their work and provide audiences with a richer  more engaging experience. High production value not only enhances the technical quality of a project but also contributes to its artistic and emotional resonance.

Photograph and description

 Photograph and description πŸ€πŸŒ·πŸƒ



Photography is a method of recording scenes using light, which is important for recording memories, cultural heritage and scientific research.  Photography has a strong use in the fields of entertainment, education, advertising, and media.  Beneficially, photographs preserve history and memory, make advertisements and campaigns more effective, and provide evidence for scientific research.  Also, it helps to increase the understanding of the environment and society. 

Below are some examples of them.

1.Ruwanweliseya 


Ruwanweliseya also known as the "Great Stupa," is a renowned Buddhist monument located in Anuradhapura, Sri Lanka. Built by King Dutugemunu in the 2nd century BCE, it is one of the most revered stupas in the country, standing 338 feet tall with a striking white dome. The stupa enshrines sacred relics of the Buddha, making it a significant pilgrimage site. Surrounded by intricately carved statues and sculptures, Ruwanweliseya embodies the architectural brilliance of ancient Sri Lanka and remains a symbol of spiritual devotion and cultural heritage.

2.Jaya sri maha bodhiya


Jaya Sri Maha Bodhi is a sacred fig tree in Anuradhapura, believed to be a sapling of the original Bodhi tree under which the Buddha attained enlightenment.


3. Sembuwaththa Lake


Sembuwaththa Lake is a serene man-made lake in the Matale district, surrounded by lush forests and tea plantations, offering a peaceful retreat and scenic views.

4.kalawewa


Kala Wewa is an ancient reservoir in Sri Lanka, built by King Dhatusena in the 5th century CE, known for its vast size and surrounding natural beauty.

5.Daladha maligawa


Dalada Maligawa  or the Temple of the Sacred Tooth Relic in Kandy, is a revered Buddhist temple housing the tooth relic of the Buddha, attracting pilgrims worldwide.

6.Yala National Park


Yala National Park is a renowned wildlife sanctuary in Sri Lanka, famous for its diverse ecosystems, leopard sightings, and rich biodiversity, including elephants and bird species.

7.koneshwaram and Nilaveli

 


Koneshwaram Temple in Trincomalee is a historic Hindu site with stunning coastal views, while 'Nilaveli Beach', nearby, offers pristine white sands and clear turquoise waters for relaxation.

8.Rivastan


9.Girihadu Saya


Girihadu Saya  is an ancient stupa in Sri Lanka, notable for its historical significance and distinctive, well-preserved architectural features, set amidst serene surroundings.

10.Adam's Peak


 Adam's Peak is a revered mountain in Sri Lanka, known for its sacred footprint at the summit, attracting pilgrims and hikers who seek spiritual significance and stunning panoramic views.

In addition, below are some beautiful simple pictures I took at home.











CODE OF ETHICS

 CODE OF ETHICS πŸ«‚πŸ‘πŸ€


 "code of ethics" is a set of guidelines designed to help professionals conduct business honestly and with integrity. It outlines the ethical principles that govern decisions and behavior in an organization. Having a strong code of ethics is essential for building trust and establishing a standard for accountability.


Importance of a Code of Ethics

1.Builds Trust : A strong code of ethics establishes transparency and honesty, which builds trust among employees, clients, and the public.

2.Guides Decision Making : It helps individuals make ethical decisions in complex situations, reducing uncertainty and ambiguity.

3.Promotes Integrity and Accountability : It fosters a culture of accountability where everyone is held to the same standards.

4.Enhances Reputation : Ethical companies are often viewed more favorably by customers, investors, and other stakeholders, which can lead to long-term success.

5.Legal Compliance : It ensures that the organization complies with laws and regulations, reducing the risk of legal issues.




Key Elements of a Code of Ethics

1.Honesty : Commit to being truthful in all professional interactions.

2.Integrity :Maintain consistency in actions, values, and principles, ensuring moral uprightness.

3.Fairness : Treat all individuals with impartiality and justice, ensuring no bias or favoritism.

4.Respect : Value diversity, show respect for others' opinions, and avoid discrimination.

5.Accountability :Take responsibility for one's actions, decisions, and their outcomes.

6.Transparency : Be open and clear in communication, sharing information freely unless there is a valid reason for confidentiality.

7.Confidentiality : Protect private information entrusted by stakeholders and colleagues.

8.Professional Behavior : Uphold professionalism by avoiding conflicts of interest and adhering to ethical standards.

9.Compliance with Laws :Abide by all relevant laws, regulations, and policies.

10.Responsibility to Society :Act in ways that contribute positively to society and minimize harm to people or the environment.


Examples of Code of Ethics


1.Google's Code of Conduct :

  •    Key Principle : “Don't be evil.” This implies operating with integrity, fairness, and transparency.

   

2.American Medical Association (AMA) Code of Ethics :

  •    Key Principle : Physicians must maintain a high level of professionalism, putting patient care first, and always acting in the best interest of patients.

   

3.International Federation of Accountants (IFAC) Code of Ethics for Professional Accountants :

  •    Key Principle : Accountants should act with integrity, objectivity, and professional competence, and maintain confidentiality.



A well-developed code of ethics helps to shape a company’s culture, promotes good business practices, and enhances the organization’s overall credibility.

Analysis Of Viyali Teledrama

 VIYALI πŸ‚πŸ

"Viyali," a prominent Sri Lankan teledrama, is notable for its intricate portrayal of family dynamics and societal issues. Here’s a detailed analysis:


 1.Plot and Storytelling:

  •    Narrative Structure : "Viyali" typically employs a multi-layered narrative that weaves together various storylines, often focusing on family conflicts, personal struggles, and societal pressures. The plot evolves through dramatic twists and turns, keeping the audience engaged.
  •  Character Interactions : The interactions between characters drive the narrative forward. Conflicts and resolutions often revolve around family issues, romantic entanglements, and social challenges.


2.Themes:

  •    Family and Relationships : The drama delves deeply into family dynamics, including intergenerational conflicts, sibling rivalries, and marital issues. These themes are explored to reflect the complexities of familial bonds in contemporary Sri Lankan society.
  •    Societal Norms and Issues : "Viyali" addresses various societal issues such as class disparity, gender roles, and economic struggles. It highlights how these factors impact individuals and families.
  •    Cultural Reflection : The teledrama often juxtaposes traditional values with modern lifestyles, examining how cultural norms are adapting to societal changes.


3.Character Development:

  •   Complex Characters : characters in "Viyali" are usually well-developed, with distinct personalities, motivations, and growth arcs. They often undergo significant changes throughout the series, reflecting their responses to various challenges.
  •    Moral Ambiguities : Characters are often portrayed with moral complexity, making them relatable and their actions understandable, even if controversial.


4.Production Elements:

  •    Visual Aesthetics : The visual style of "Viyali" typically includes a blend of traditional and contemporary elements, using set design, costumes, and cinematography to enhance the storytelling.
  •    Music and Soundtrack :The soundtrack plays a crucial role in setting the emotional tone of the drama, with music often used to underline key moments and themes.


 5.Cultural Impact:

  •    Audience Engagement :"Viyali" resonates with viewers due to its portrayal of relatable social and familial issues. It often stimulates discussions about the values and challenges faced by Sri Lankan society.
  •    Social Commentary : The teledrama serves as a medium for social commentary, reflecting and critiquing societal norms and issues through its narrative and characters.


In summary,

"Viyali" is celebrated for its engaging portrayal of family and societal issues, offering a blend of dramatic storytelling and cultural reflection. Its ability to address complex themes while maintaining relatable characters contributes to its impact and popularity.

Analysis Of Koobiyo Teledrama

 KOOBIYO 🐜🌚

"Koobiyo" is a Somali television drama series known for its compelling storytelling and portrayal of contemporary Somali life. Here are some key points,


1.Themes : The series often explores themes such as family dynamics, social issues, and personal struggles. It delves into the complexities of Somali society, including cultural norms, economic challenges, and generational conflicts.


2.Characters : Characters in "Koobiyo" are typically well-developed and multi-dimensional. The show focuses on their personal growth, relationships, and the impact of societal pressures on their lives.


3.Narrative Structure : The narrative structure often includes a mix of episodic and serial storytelling, allowing for both stand-alone stories and ongoing plotlines that develop over multiple episodes or seasons.


4.Cultural Representation : The drama provides insights into Somali culture and traditions, offering a window into daily life and societal values. It often highlights the richness of Somali heritage and the challenges faced by its people.


5.Production Quality : The production values, including cinematography, set design, and music, contribute significantly to the show's impact and authenticity. High-quality production helps to immerse viewers in the world of the characters.


6.Audience Engagement : The show resonates with its audience through relatable scenarios and emotional storytelling. It often sparks discussions about relevant social issues and personal experiences.

"Koobiyo" stands out for its portrayal of Somali culture and its ability to address both personal and societal themes in a nuanced and engaging manner.

Tuesday, 17 September 2024

Advertisement analysis

 Ritzbury Chocolate🍫 🍫 🍫  


 1.Target Audience

   The primary target audience for Ritzbury Chocolates advertisements typically includes:

  •    Children and teenagers: As the fun, sweet, and indulgent nature of chocolates naturally appeals to younger audiences.
  •    Young adults: Especially those looking for affordable indulgence or snacks.
  •    Parents: Who are often involved in purchasing chocolates for their children, as well as indulging themselves.

   The marketing may also appeal to consumers who seek a combination of premium quality with affordability.



2. Visual Appeal

  •    Packaging and Product Shots : Ritzbury’s advertisements often highlight the chocolate's smooth texture, rich colors and mouthwatering appeal through close-up shots. The vibrant packaging is displayed to emphasize freshness and premium quality.
  •    Bright and Vibrant Colors : The color schemes often use bright, playful tones, which are appealing to children and create a sense of excitement.
  •    Characters/Storytelling : Ritzbury commercials might use animated characters or short, relatable stories that emphasize joy, family bonding or friendship over a shared love of chocolate.


 3.Emotional Appeal

  •    Happiness and Joy : The commercials often showcase how Ritzbury chocolates can turn any ordinary moment into a joyful experience. Smiling faces and laughter are frequent motifs.
  •    Celebration and Sharing : They often tie chocolate consumption to celebrations or festive moments, portraying the product as a means of connection between loved ones. 
  •    Indulgence : There's an emphasis on indulging yourself with high-quality chocolate, making it feel like a reward or a treat for any time of the day.


4.Slogans and Messaging

  •    Taglines : Ritzbury chocolates typically use taglines that emphasize their smooth texture, rich flavor or how they bring joy. The language is often simple, memorable and tied to positive feelings (e.g.“Pure Chocolate Happiness”).
  •    Healthy Indulgence : Some advertisements may also feature a message about the quality of ingredients, showing that Ritzbury offers a premium yet affordable option in the chocolate market.


 5.Persuasive Techniques

  •    Appeal to Taste and Sensory Experience : The ads focus heavily on the sensory pleasure of eating chocolate whether it’s the smoothness, the rich taste or the sweet aroma.
  •    Appeal to Emotions : The connection of the brand with moments of love, happiness  and togetherness helps create an emotional bond with the audience.
  •    Celebrity Endorsements : In some cases, Ritzbury may use popular local celebrities to associate their brand with trust, quality and popularity.


 6.Cultural Relevance

   Ritzbury often aligns its advertisements with local festivities or events, which makes the brand feel more connected to its audience. For instance, during festival seasons, the chocolates may be portrayed as the perfect gift, aligning the product with cultural practices of gift-giving and celebration.


7.Brand Positioning

   Ritzbury positions itself as a high-quality, affordable chocolate brand that caters to everyday indulgence as well as special moments. It competes not only in the local market but also aims to deliver a product that can stand on par with international brands in terms of taste and quality, making it a favorite for a wide range of consumers.




Film analysis(Sinhala/Tamil/any genre)

DHARMAYUDDHAYA πŸ«‚πŸ€•πŸ™€

"Dharmayuddhaya" (2017) is a Sri Lankan Sinhala-language film directed by Cheyyar Ravi. It is a legal drama based on a story adapted from the Indian movie "Manithan." The film revolves around courtroom battles, moral dilemmas, and the pursuit of justice. Here’s a deeper analysis of the film:

Plot Overview:

"Dharmayuddhaya" tells the story of a young, ambitious lawyer, "Sadaya", played by "Jackson Anthony", who faces a challenging case involving a prominent businessman "Rajith", portrayed by "Mahendra Perera". Sadaya’s moral conflict is one of the core elements, as he battles between his professional ambitions and his ethical duty to bring justice to the innocent.

Key Themes:

1.Justice vs. Power:

   The film explores how the powerful manipulate the justice system for personal gain. The protagonist represents a stand for truth, fighting against the influence of the rich and powerful. The struggle for justice forms the crux of the movie, where the courtroom becomes a battleground for ethical decisions.

2.Morality and Redemption:

   Sadaya’s journey from a self centered, career-driven lawyer to someone who seeks justice for the voiceless reflects a powerful redemption arc. This transformation is a reflection of how the truth can overpower greed and selfishness.

3.Class Conflict:

   There’s a subtle commentary on class divide in the film, as the rich businessman uses his wealth to evade justice. The film raises questions about how socio-economic disparity can impact the justice system, making it harder for the marginalized to seek fairness.

4.Personal Responsibility:

   The characters are faced with moral choices that define the outcome of their actions. The film emphasizes personal responsibility in making ethical decisions, especially in a profession where lives are at stake.

Cinematography and Direction:

Visual Style:

  The film uses realistic courtroom settings and urban landscapes to create a somber tone. The direction focuses heavily on character-driven storytelling, where each scene builds on the internal conflicts of the protagonist and the supporting characters.

Cheyyar Ravi's Direction:

  Ravi directs with a clear focus on highlighting moral dilemmas within a legal framework. The narrative is tightly paced, and the tension within the courtroom scenes is effectively managed to keep the audience engaged.

Performances:

Jackson Anthony (Sadaya):

  Jackson Anthony delivers a compelling performance as the morally conflicted lawyer. His portrayal brings depth to the character’s emotional and ethical journey, making him a relatable and empathetic figure.

Mahendra Perera (Rajith):

  As the antagonist, Mahendra Perera is convincing, portraying a cold and manipulative businessman. His ability to project an air of superiority adds layers to the conflict.

Supporting Cast:

  The supporting actors, including "Dilhani Ekanayake" and "Bimal Jayakody", add emotional weight to the story. Their performances enhance the sense of realism, contributing to the authenticity of the film’s depiction of a corrupt legal system.

Music and Soundtrack:

- The film’s score is subtle, allowing the narrative to take center stage. The music complements the emotional tension without overshadowing the performances or the gravity of the courtroom drama.

Social and Cultural Relevance:

"Dharmayuddhaya" reflects the broader issues of corruption, inequality, and the complexities of the legal system in Sri Lanka. It resonates with audiences who are familiar with the challenges of obtaining justice in a society where power dynamics often favor the wealthy and influential.

Conclusion:

"Dharmayuddhaya" is a thought-provoking film that balances entertainment with social commentary. It challenges the audience to reflect on the nature of justice, the role of power in shaping legal outcomes, and the personal responsibility of those within the system. Through its engaging performances and moral themes, the film offers both a gripping courtroom drama and a critique of societal inequality.

Film analysis(Bollywood/any genre)

TITANIC ❤️πŸ‘©‍❤️‍πŸ‘¨πŸ‘«πŸ«‚πŸŒŠ❤️

Plot and Structure

Historical vs. Fictional Narrative: "Titanic" blends a fictional love story with the real-life disaster of the Titanic. The film’s narrative is driven by the present-day search for a valuable necklace, which transitions into a detailed recount of the Titanic’s ill-fated voyage from the perspective of an elderly Rose.

Romantic Drama : Central to the story is the romance between Jack Dawson and Rose Dewitt Bukater. Their relationship, set against the backdrop of the sinking ship, serves as a personal anchor to the broader historical event.

Characters

Jack Dawson : A free-spirited artist and drifter who symbolizes passion and living life in the moment. His character contrasts sharply with the rigid social structures of the time.

Rose DeWitt Bukater : A young woman from an affluent family who feels trapped by societal expectations. Her journey from a constrained existence to embracing freedom and love represents a significant character arc.

Caledon 'Cal' Hockley : Rose’s wealthy and controlling fiancΓ©, representing the elite’s moral and emotional detachment.

Ruth Dewitt Bukater : Rose’s mother, reflecting the upper-class values and social pressures of the early 20th century.

Themes

Class Conflict : The film highlights the stark differences between the opulent life of the first-class passengers and the harsh conditions of those in steerage, emphasizing class disparities.

Love and Sacrifice : The romance between Jack and Rose explores themes of transcendent love and personal sacrifice, culminating in Jack’s selfless act to ensure Rose’s survival.

Fate and Tragedy : The Titanic's sinking serves as a metaphor for the unpredictability of life and the inevitability of tragedy, underscoring the film’s exploration of human frailty.

Technical Elements

Cinematography : The film uses a combination of sweeping panoramic shots of the Titanic and intimate close-ups to capture both the grandeur of the ship and the personal stakes of the characters.

Special Effects : The realistic depiction of the ship’s sinking involves a blend of practical effects and CGI, creating a visually stunning and immersive experience.

Production Design : The attention to detail in recreating the Titanic’s interiors and exteriors contributes to the film’s historical accuracy and immersive quality.

Music

Score : James Horner’s musical score, including the song "My Heart Will Go On," plays a crucial role in amplifying the emotional resonance of the film. The music enhances key moments, from romantic scenes to dramatic sequences.

Impact and Legacy

Cultural Impact : "Titanic" became a global phenomenon, known for its epic scale and emotional depth. It won 11 Academy Awards and became one of the highest-grossing films of all time, leaving a lasting mark on popular culture.

"Titanic" is a cinematic achievement that combines historical drama with a poignant love story, utilizing technical prowess and emotional storytelling to create a memorable and impactful film.

My Social Media Lifestyle

 My Social Media Lifestyle 

What is social media?

"A category of online applications and platforms that facilitate the creation and sharing of user-generated content and foster interactions among users"

                        (David K Johnson)

Examples of social media?

  • Facebook 
  • YouTube 
  • Twitter 
  • Instagram

In today's digital age,social media has become an integral part of our daily lives.for me it's more than just a platform for sharing photos or staying connected with friends.It's a space where i express my self,explore new ideas and connected with a world for beyond my media lifestyle is a blend of creativity,learning and interaction.from sharing snippets of my daily adventures to discovering the latest trends,social media allows me to curate a digital presence that reflects who I am.

But it's not just about posting,it's about engaging.I love to dive into meaningful conversations,whether it's about the latest book I'm reading or a thought providing film.My feed is a mix of vibrant images,inspiring quotes and glimpses of the places I've traveled to.I also enjoy following influencers who inspire me withe their content,learning ng from  their insights while carving out mu unique voice.social media,for me is like an ever evolving canvas where I can paint my thoughts,share my passions and build a community that resonates with my interest.Through it,I'm constantly inspired and hopefully,inspire others too.

Communication

  Communication is essential in every aspect of life. It helps build strong relationships, both personally and professionally, by fostering ...